Hottest Halloween makeup inspo from Instagram

Holla! Halloween is every makeup lover’s fave time of year right? Where everyone gets to release their inner MUA and get a bit crazy and experimental with their look, it’s the perfect excuse to spend hours in front of the mirror in makeup land letting loose with the facepaint, and glitter! And let’s not forget all the practice runs (which annoyingly always turn out perfect and impossible to recreate)!! This is serious business, it’s time to start prepping gals. Here are our 10 favourite Halloween makeup looks from Instagram to give you some inspo and get the creative juices flowing.

Pirates and Halloween go hand in hand! @bybrookelle is showing us how it’s done! This is a super easy look to achieve, just smudge out a darker shadow than your everyday over your eyes, team with some lippy and some pirate-like accessories and you’re winning.

You can’t go too far wrong with a sexy cat outfit on Halloween! Cat makeup is so flattering for some reason! @makeupbyleyla is nailing it, and those contacts finish the look off purrfectly!

@jamiegenevieve slaying the classic half skeleton Halloween look. This isn’t just makeup, this is art!

You can’t get any girlier than @amythemermaidx! How gorgeous is her look. Unicorns are most definitely the most scary things to dress up as for Halloween!

Alice in Wonderland themed costumes are always a Halloween favourite! We LOVE this white rabbit makeup from @beauty.x.jenna she is so talented!

Another spooky one from @monicarosemua. Who says Halloween costumes have to be scary anyway! When else do you get the opportunity to dress up as a mermaid?! Christmas? Nope.

HOW does @brookelle still look this good with fake blood all over her face?! It’s not okay. But hey if you want something a bit gorier this joker inspired look is the one.

This white sugar skull style makeup from @rushanaisaacs is sooo pretty and girly with just the right amount of spookiness!

This unzipped zipper makeup from @amberroseoatman is one for the girls who just want to give their everyday makeup a Halloweeny edge  

One for the Suicide Squad fans! @beeisforbeauty is killin’ it.

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Makeup trends to try for Autumn/Winter 2016

Hey Ruby Girls! Want the lowdown on this season’s hot new beauty trends? Look no further, Ruby’s got it covered!

This season it’s all about individualism and embracing your beautiful features! The Autumn/Winter fashion weeks saw dark lips, grown up glitter and flushed cheeks take centre stage, while liner got graphic and brows and lashes became bold!

Here are five of our favourite looks for AW16 that could be incorporated into your makeup routine..

Vampy Lips

As the air gets chillier, the vibes get vampier and lips get darker! Deeper lips for Autumn is a classic, from ruby reds to bold berry colours and coppery browns, this Autumn/Winter look is here to stay! As the glitter bug is going around this season, Ruby’s Shimmer Lipgloss in Ruby Red and Brown are perfect to keep you on trend!

Flushed Cheeks

It’s time to embrace your girliest blusher shades! At Vivienne Westwood there was a romantic, ethereal vibe to the makeup, and Gigi Hadid and Kendall Jenner rocked their perfect complections at Balmain. To achieve this look try Ruby’s L.A. Sheer Contour Kit, which includes a perfect pink blush, as our contour kit is powder based it is great for creating a gorgeous natural looking complection, a powder contour allows you to build up the perfect amount of colour to create a sheer, naturally flushed effect for Autumn, and avoids the dreaded ‘cakey’ look which is never in!

Graphic Liner

Okay so this is a bit of a crazy look, probably not one for walking the dogs. But if you’re brave and you’re into a bit of crazy experimental makeup this one is for you! The recent Fashion weeks have seen models rocking this look down the runway at Topshop Unique, Jeremy Scott, Simone Rocha, Giamba, Ryan Lo and Kenzo to just name a few!

Bold Natural Brows

The big brows trend continues its reign, only this time the emphasis is on their natural beauty so throw away the tweezers girls and let your brows do their thing. So this is great but not all of us were blessed with naturally thick and bold brows so to create the impression of fuller brows try our Ruby Brow Powder, in colours ranging from Irid Brown to Charcoal, we’ve got you covered. Find out what colour you should be using in our guide for naturally full looking brows! The brow kits include stencils so you can master that perfect natural shape.

Textured Eyes

Fashion weeks saw designers such as Emporio Armani and Jason Wu present some eccentric ways to make your eyes pop, from foiled lids, broken glass effects, glitter and messy clumped lashes against fresh skin. This is probably another one for the more daring but you could create a more toned down version by using a shimmery shadow, or using a brown mascara instead of black when layering up the lashes!
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Beauty without Bunnies!

At Ruby we love animals just as much as we love our makeup! That is why we ensure all of our lovely products are cruelty free!

We’re all aware of the gruesome realities of animal testing. Hundreds of thousands of animals are poisoned, blinded or even killed every year in product testing for cosmetics, personal-care products, household cleaning products, and even fruit juices! These tests are not required by law, and often produce misleading or inaccurate results. Even if a product has blinded an animal, it can still be marketed to you. Not cool. We all have a responsibility within society to help put a stop to this nasty business!

The good news is, scientists have developed sophisticated product tests that are faster, cheaper and far more accurate than testing on animals. Girls, you don't have to choose between the gorgeous makeup you can’t live without and helping to stop animal cruelty, you can do your bit by just looking out for the ‘Beauty Without Bunnies’ logo when you’re shopping! By purchasing only cruelty free products you can help save rabbits, mice, guinea pigs, rats and other animals from excruciating tests and a lifetime of suffering.

We are very proud to announce we are now a recognised member of the ‘Beauty Without Bunnies’ campaign. This means that all products manufactured and sold at Ruby are certified by PETA (People for the Ethical Treatment of Animals). Companies included on PETA’s cruelty-free/ and vegan cosmetics and skincare list have either signed PETA’s statement of assurance or provided a statement verifying that they, and their suppliers, do not commission any animal tests on ingredients, formulations, or finished products, and pledge not to do so in the future.

PETA’s ‘Beauty Without Bunnies’ programme is the perfect resource for conscientious shoppers, making the quest for cruelty free beauty products a whole lot easier, just look for PETA’s cruelty-free/ and vegan bunny logo- products proudly displaying this logo are cruelty free, or cruelty free and vegan.

You can see the full ‘Bunny Free’ list on PETA’s website to check whether a company is cruelty free or not! You will also find more information on the programme and what else you can do to help!
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It’s time to eat your way to amazing skin.

We all love makeup and we know that the right concealer can certainly hide a multitude of sins, but every artist knows that a smooth, well treated base is the foundation of a masterpiece.
Your skin needs the right balance of foods and nourishment from within to help it stay soft, supple and blemish free. Sorry girls.. step away from the Maccies.

5’s right
Fruit and veg are the key to protecting skin from the free radicals that are caused by smoking, pollution and sunlight and can cause all manner of nasties to happen on your face. When we say eat the rainbow.. we don’t mean pick up a packet of Skittles, we mean at least 5 portions of colourful fruit and vegetables a day. Betacarotene found in pumpkin, carrots and sweet potatoes, and lucetin found in kale, papaya and spinach are brimming with antioxidants that are all important for normal skin cell development and a healthy skin tone.

Vitamin C
Blackcurrants, blueberries, broccoli, kiwi fruits, oranges, papaya and strawberries - no, not a fab new cocktail recipe, but the best sources of Vitamin C. Essential for a strong immune system and radiant skin - helping blemishes heal properly and producing collagen that strengthens capillaries that supply the skin.

Cut out crash diets
Losing and gaining weight over and over again takes it toll on your skin, making it sag, causing wrinkles and giving you stretch marks. Crash diets are often very short of essential vitamins too, reflecting on your skin more than you realise.

Stock up on selenium
Yes, it sounds like we’re getting scientific, but hear us out. Selenium is essential for your immune system, and studies suggest that a selenium-rich diet can help protect against skin cancer. Just four Brazil nuts provide your recommended daily amount.
Other sources are fish, shellfish, eggs, tomatoes and broccoli.

H2 OH!
Even mild dehydration can cause your skin to look dry, tired and grey. Aim to drink six to eight glasses of water a day - all fluids count towards your daily allowance but water is the best. If you work in an office, you could keep a large bottle of water on your desk to remind you to drink.

The good kind of fat
Monounsaturated and polyunsaturated fats are found in avocados, fish, nuts and seeds. They provide essential fatty acids and act as a moisturiser for your skin that works from the inside out!

Opt for omega-3
Omega-3 and omega-6 are both essential fatty acids that produce anti-inflammatory compounds that are particularly effective against skin conditions like eczema and psoriasis. Find them in oily fish, flaxseed oil, walnut and rapeseed oil.

A to Zinc
Zinc helps to repair skin damge and keep it soft and supple. Foods rich in zinc include fish, lean red meat, wholegrains, poultry, nuts, seeds and shellfish.

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Natural makeup removers that you can find in your kitchen right now

In a recent survey, a third of women questioned confessed to sleeping with their makeup on at least twice a week. Guilty as charged over here.. We all know we should but the lure of a cosy and comfy bed after a night out is way too strong!

Good cleansers can be super expensive but have you tried something a bit more natural?
We’ve done some digging and found 4 makeup removers that you can probably find in your kitchen right now!

Natural Oil Cleanser
Natural oils such as olive oil and coconut oil will cleanse your skin without over-drying it. They’re also great at removing basically all types of makeup, from the darkest mascara to the most pigmented lipstick.

  • Milk
  • Milk is great for your skin. The fat and proteins in milk, especially whole milk, can help to hydrate and allow for your skin to retain moisture. Take about a tablespoon of almond oil and add it to a bowl of whole milk and rub it all over your face with a wash cloth or cotton ball. It should leave your face makeup-free and refreshed.

    Cucumbers have anti-inflammatory properties, so they will help to soothe irritated skin or acne-prone skin. Take one cucumber and blend it into a paste. Use it as a cleanser on your face. If you have tough makeup to remove, add a little bit of milk or olive oil to the mixture.  

    Using yogurt on your skin can help to moisturise it, and it’s perfect for relieving sunburn. Take a clean cotton round and dip it into some plain yogurt, rub it all over your face in a circular motion, and then rinse off with cool water.

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    Picking your brow powder shade...

    We’ve had a lot of people asking what is the perfect Ruby Brow Powder colour for
    them recently, so we thought we’d pull together a quick guide for all you Ruby Girls
    out there.



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    4 things you should do on Valentine's that aren’t crying in to a pint of Ben & Jerry's

    Hey you, you wouldn't be reading this unless you were after alternative Valentine's plans.. So Miss Sad-Singleton, don't be blue. We have some great ways to spend the most annoying of days this year...

    The What Would Beyoncé Do Valentine’s Party

    If you haven’t heard of Luisa Omielan yet, then we can’t be friends. For one night only, join her at the O2 Kentish Town Forum in London, for her sellout and debut show What would Beyonce Do?. Followed by the ultimate after party. She’s urging all the single ladies and all the single men to get down there for a night packed with belly laughs and plenty of dancing courtesy of a DJ set from presenter and DJ Olly Stock. Get tickets here.

    Galentine's Day

    Valentine's is about love right? But seriously, how much do you love your bezzo? Show her you care with a Galentine's evening. We'll be watching Magic Mike, drinking wine and heading out for a night out. The best thing about a Valentine's night out? Everybody is (or should be) single!
    See you on Saturday, Channing!


    Puppy Love

    Did you know... A recent global poll revealed that one in five people would rather spend Valentine's day with their pets than a partner. So how about hitting the park with your pooch this Sunday? You never know who you might meet...

    Emotional Eating

    In Korea, if you're single on Valentine's, it's known as Black Day. Sad singletons gather together in restaurants all over the country to eat their feelings wearing all black. Ok so maybe don't go full of goth for the occasion - but maybe you could gather some buds together for a session at your local Chinese Buffet?

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    Wave goodbye to January in the BEST way!

    In our opinion, January seems to be a bit like a month-long hangover. The lights and joy of Christmas are long gone, it’s dark in the mornings, dark when you get home too. Central heating is playing havoc with our blowdrys… Not to mention this miserable wet and windy weather.

    So what can we do to cheer you up?
    A YAY-January-is-over FLASH SALE!!

    Visit our website now for a whopping £50 off our brilliant LA Sheer Contour Kit and £20 off our Perfect Brow Kit.

    Just enter BROWSOS to get our Brow Kit for £15 and,

    CONTOURSOS to get the Contour Kit for a delicious £25 INCLUDING 2 BRUSHES!

    It’s the perfect remedy to the January blues!

    But hurry, you only have until midnight on Sunday to stock up.


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    Common contouring mistakes and how to avoid them

    The perfect make up look isn’t far away with the help of the girls here at Ruby Cosmetics, but without practice and patience, things can go a little wrong. Here are the most common make up and contouring mistakes and how to fix them…

    You’re not blending your bronzer

    In this example, she’s on the right track with the placement of bronzer along her cheekbones, but what she hasn’t done is blend it properly, leaving her with a harsh bronze stripe right across her face. This can be fixed with a blending tool like a sponge or a large kabuki brush.

    Too much blush
    A couple of things here. When you’re applying blusher, smile. The proper placement is the apple of your cheek (the bit that juts out when you grin) and up toward your temple, but not too harsh! Keep application soft for a coy glow not an I’ve-just-been-to-my-first-spinning-class flush. Also, keep blush away from your nose, it can make you look like you have the sniffles!

    Your bronzer is wayyyy to dark!
    Bronzer should be a shade or two darker than your skin tone. Otherwise you could look like LiLo here… Our LA Sheer Contour Palette has 3 different shades of bronzer so that you can choose, build or blend to your heart’s content. But a cool trick is to apply it holding your brush vertically so that only the tips of the bristles touch your skin - and apply it just under your cheekbones to make them stand out perfectly. Oh and shimmer bronzers should only be used in little doses. A matte formula is much more natural.

    Your highlighter/bronzer combo is NOT on fleek
    Ok, so bronzer and highlighter is a match made in heaven, but we don't want anybody to *know* that we're using it to make our cheekbones look like they were sculpted by the Goddess of Beauty. Honey, you look like a tiger, and not in a good way. You need to blend. We can't stress this enough. Blend, blend, blend.


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    Perfect contouring for Christmas

    The clever art of contouring has been around for a good few years now, and it’s an absolutely perfect way to highlight your natural features and create the celebrity-style makeup look that you’ve always wished for.

    If you ask your mum, she might’ve had a go at contouring in the eighties to little effect, but makeup technology has fast-forwarded so much in the past decade that it’s so hard to keep up!
    Our soft palette of gorgeous powder colours has been specially selected to suit a wide variety of skin tones and is the perfect way to create your next night-out look.

    When you're embarking on your contour journey with Ruby, remember these important tips...

    Your base is your best friend! Choose a foundation that matches your skin tone with the finish you need. This way, the contour shade for your shadows will be darker, and the highlighter will really accentuate your gorgeous features!
    Stay subtle at first - people will definitely notice a difference. Sure, you can go more drastic in contrast, but for real life, it can look jarring if you're not an expert blender. So start subtle, it'll be enough to make a difference.

    Think matte for exaggerating shadows and shimmer for highlighting. In other words, the areas you want to recede, you want to keep shimmer-free. Sparkle will only draw attention, which is why it's good for high points you want to make pop like your cheekbones.

    If you have dark skin, concentrate on highlighting more than deepening the shadows of your face. Since a dark skin tone already plays up the shadowy areas, highlighting is the key to contouring for you.

    When it's time to apply here's what to remember:

    The general areas you want to darken are the line under your cheekbones (where your cheeks naturally indent), the area around your hairline, your jawline (to make your face look slimmer and more oval), and the sides or your nose up into the creases of your eyes. You can also bring the darker shade under your chin and down your neck if you want to hide a double chin.

    The places to hit with a lighter shade: under the eyes, in the flat area in the centre of your forehead, the centre of your chin and the strip down the middle of your nose.

    Blend, blend, blend. Our powder palette is so perfect for blending - just use a big brush to blur the lines of your contouring away to get an airbrushed effect.

    For even more fab ideas and tips, check out or Facebook Page, for links to video tutorials, special offers and much more.

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    Our Contour Kit Has Arrived!

    We're super excited at Ruby HQ as our fabulous new contour kit has arrived. 

    Contouring is the latest craze in the beauty industry and we have worked hard to source a powder palette that will work for all skin tones.

    Good contouring can make a wide face appear narrower and cheekbones appear more prominent. It can also help to define the jawline and lift the eyes. All this needs to be done with a light touch using the right product and shade, especially for a daytime look. 

    Watch our for hints, tips and videos on how to create the perfect contoured look with the Ruby cosmetics contour palette. 

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    How to Create the Perfect Brows - Ruby's Top Tips!

    Brows are high on the make up list these days and it’s no surprise why! A perfectly groomed pair will frame your face, make you look younger and even let you get away with wearing less make up. So, here’s some top tips for creating the perfect brow:

    1. Don’t Over pluck – Fuller eyebrows look great and the more natural they are, the better they frame and suit the face...
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