Hey Ruby Girls! Want the lowdown on this season’s hot new beauty trends? Look no further, Ruby’s got it covered!

This season it’s all about individualism and embracing your beautiful features! The Autumn/Winter fashion weeks saw dark lips, grown up glitter and flushed cheeks take centre stage, while liner got graphic and brows and lashes became bold!

Here are five of our favourite looks for AW16 that could be incorporated into your makeup routine..

Vampy Lips

As the air gets chillier, the vibes get vampier and lips get darker! Deeper lips for Autumn is a classic, from ruby reds to bold berry colours and coppery browns, this Autumn/Winter look is here to stay! As the glitter bug is going around this season, Ruby’s Shimmer Lipgloss in Ruby Red and Brown are perfect to keep you on trend!

Flushed Cheeks

It’s time to embrace your girliest blusher shades! At Vivienne Westwood there was a romantic, ethereal vibe to the makeup, and Gigi Hadid and Kendall Jenner rocked their perfect complections at Balmain.

To achieve this look try Ruby’s L.A. Sheer Contour Kit, which includes a perfect pink blush, as our contour kit is powder based it is great for creating a gorgeous natural looking complexion, a powder contour allows you to build up the perfect amount of colour to create a sheer, naturally flushed effect for Autumn, and avoids the dreaded ‘cakey’ look which is never in!

Graphic Liner

Okay so this is a bit of a crazy look, probably not one for walking the dogs. But if you’re brave and you’re into a bit of crazy experimental makeup this one is for you!

The recent Fashion weeks have seen models rocking this look down the runway at Topshop Unique, Jeremy Scott, Simone Rocha, Giamba, Ryan Lo and Kenzo to just name a few!

Bold Natural Brows

The big brows trend continues its reign, only this time the emphasis is on their natural beauty so throw away the tweezers girls and let your brows do their thing.

So this is great but not all of us were blessed with naturally thick and bold brows so to create the impression of fuller brows try our Ruby Brow Powder, in colours ranging from Irid Brown to Charcoal, we’ve got you covered.

Find out what colour you should be using in our guide for naturally full looking brows! The brow kits include stencils so you can master that perfect natural shape.

Textured Eyes

Fashion weeks saw designers such as Emporio Armani and Jason Wu present some eccentric ways to make your eyes pop, from foiled lids, broken glass effects, glitter and messy clumped lashes against fresh skin.

This is probably another one for the more daring but you could create a more toned down version by using a shimmery shadow, or using a brown mascara instead of black when layering up the lashes!

At Ruby we love animals just as much as we love our makeup! That is why we ensure all of our lovely products are cruelty free!

We’re all aware of the gruesome realities of animal testing. Hundreds of thousands of animals are poisoned, blinded or even killed every year in product testing for cosmetics, personal-care products, household cleaning products, and even fruit juices! These tests are not required by law, and often produce misleading or inaccurate results. Even if a product has blinded an animal, it can still be marketed to you. Not cool. We all have a responsibility within society to help put a stop to this nasty business!

The good news is, scientists have developed sophisticated product tests that are faster, cheaper and far more accurate than testing on animals. Girls, you don't have to choose between the gorgeous makeup you can’t live without and helping to stop animal cruelty, you can do your bit by just looking out for the ‘Beauty Without Bunnies’ logo when you’re shopping! By purchasing only cruelty free products you can help save rabbits, mice, guinea pigs, rats and other animals from excruciating tests and a lifetime of suffering.

We are very proud to announce we are now a recognised member of the ‘Beauty Without Bunnies’ campaign. This means that all products manufactured and sold at Ruby are certified by PETA (People for the Ethical Treatment of Animals). Companies included on PETA’s cruelty-free/ and vegan cosmetics and skincare list have either signed PETA’s statement of assurance or provided a statement verifying that they, and their suppliers, do not commission any animal tests on ingredients, formulations, or finished products, and pledge not to do so in the future.

PETA’s ‘Beauty Without Bunnies’ programme is the perfect resource for conscientious shoppers, making the quest for cruelty free beauty products a whole lot easier, just look for PETA’s cruelty-free/ and vegan bunny logo- products proudly displaying this logo are cruelty free, or cruelty free and vegan.

In a recent survey, a third of women questioned confessed to sleeping with their makeup on at least twice a week. Guilty as charged over here.. We all know we should but the lure of a cosy and comfy bed after a night out is way too strong!

Good cleansers can be super expensive but have you tried something a bit more natural?
We’ve done some digging and found 4 makeup removers that you can probably find in your kitchen right now!

Natural Oil Cleanser
Natural oils such as olive oil and coconut oil will cleanse your skin without over-drying it. They’re also great at removing basically all types of makeup, from the darkest mascara to the most pigmented lipstick.

Cucumber
Cucumbers have anti-inflammatory properties, so they will help to soothe irritated skin or acne-prone skin. Take one cucumber and blend it into a paste. Use it as a cleanser on your face. If you have tough makeup to remove, add a little bit of milk or olive oil to the mixture.  

Yoghurt
Using yogurt on your skin can help to moisturise it, and it’s perfect for relieving sunburn. Take a clean cotton round and dip it into some plain yogurt, rub it all over your face in a circular motion, and then rinse off with cool water.

If you ask your mum, she might’ve had a go at contouring in the eighties to little effect, but makeup technology has fast-forwarded so much in the past decade that it’s so hard to keep up!
Our soft palette of gorgeous powder colours has been specially selected to suit a wide variety of skin tones and is the perfect way to create your next night-out look.

When you're embarking on your contour journey with Ruby, remember these important tips...

Your base is your best friend! Choose a foundation that matches your skin tone with the finish you need. This way, the contour shade for your shadows will be darker, and the highlighter will really accentuate your gorgeous features!
Stay subtle at first - people will definitely notice a difference. Sure, you can go more drastic in contrast, but for real life, it can look jarring if you're not an expert blender. So start subtle, it'll be enough to make a difference.

Think matte for exaggerating shadows and shimmer for highlighting. In other words, the areas you want to recede, you want to keep shimmer-free. Sparkle will only draw attention, which is why it's good for high points you want to make pop like your cheekbones.

If you have dark skin, concentrate on highlighting more than deepening the shadows of your face. Since a dark skin tone already plays up the shadowy areas, highlighting is the key to contouring for you.

When it's time to apply here's what to remember:

The general areas you want to darken are the line under your cheekbones (where your cheeks naturally indent), the area around your hairline, your jawline (to make your face look slimmer and more oval), and the sides or your nose up into the creases of your eyes. You can also bring the darker shade under your chin and down your neck if you want to hide a double chin.

The places to hit with a lighter shade: under the eyes, in the flat area in the centre of your forehead, the centre of your chin and the strip down the middle of your nose.

Blend, blend, blend. Our powder palette is so perfect for blending - just use a big brush to blur the lines of your contouring away to get an airbrushed effect.

For even more fab ideas and tips, check out or Facebook Page, for links to video tutorials, special offers and much more.