Picking your Ruby Cosmetics eyebrow powder shade
Focus on using your eyebrow makeup to complement your eye colour, skin tone, and hair.
A good rule, to help choose your brow colour is to stay around two shades lighter or darker of your hair colour depending on prefernce, if you have dark eyes, pick a brow shade that is lighter than your hair color and vice versa.
Exact matches aren't important as long as the shades are complementary to your hair, skin tone and eye colour, sometimes when you match your eyebrow powder too closely to your hair colour it can ruin your look and often look unnatural.