At Ruby we love animals just as much as we love our makeup! That is why we ensure all of our lovely products are cruelty free!

We’re all aware of the gruesome realities of animal testing. Hundreds of thousands of animals are poisoned, blinded or even killed every year in product testing for cosmetics, personal-care products, household cleaning products, and even fruit juices! These tests are not required by law, and often produce misleading or inaccurate results. Even if a product has blinded an animal, it can still be marketed to you. Not cool. We all have a responsibility within society to help put a stop to this nasty business!

The good news is, scientists have developed sophisticated product tests that are faster, cheaper and far more accurate than testing on animals. Girls, you don't have to choose between the gorgeous makeup you can’t live without and helping to stop animal cruelty, you can do your bit by just looking out for the ‘Beauty Without Bunnies’ logo when you’re shopping! By purchasing only cruelty free products you can help save rabbits, mice, guinea pigs, rats and other animals from excruciating tests and a lifetime of suffering.

We are very proud to announce we are now a recognised member of the ‘Beauty Without Bunnies’ campaign. This means that all products manufactured and sold at Ruby are certified by PETA (People for the Ethical Treatment of Animals). Companies included on PETA’s cruelty-free/ and vegan cosmetics and skincare list have either signed PETA’s statement of assurance or provided a statement verifying that they, and their suppliers, do not commission any animal tests on ingredients, formulations, or finished products, and pledge not to do so in the future.

PETA’s ‘Beauty Without Bunnies’ programme is the perfect resource for conscientious shoppers, making the quest for cruelty free beauty products a whole lot easier, just look for PETA’s cruelty-free/ and vegan bunny logo- products proudly displaying this logo are cruelty free, or cruelty free and vegan.